
Take Elyse Myers’s ‘coffee talks’ as an example of entertaining storytelling. We at Fohr found that TikTok works well when you can tell a story, and you can do this with or without a trending sound. Trending sounds are not the only way to drive engagement. While it’s essential to consider sound, creating a new branded trend isn’t necessary.
#TRENDING TIKTOK SOUNDS HOW TO#
Find the step-by-step guide on how to access this music library, here. That's why many brands use the royalty-free music library that TikTok has to offer. In order to use trending sounds and music for sponsored content or on a company profile, you need to purchase a license to use this music. At the end of 2021, TikTok released their top 2021 music report:īonus content: Are you considering trying TikTok for your brand? Download the full TikTok Marketing Survival Guide here. The tie-in offers a fun twist that lends itself to new trends, memes, and challenges, and with a steady stream of new songs constantly being released, there’s always something new to do, a new dance, a new joke, etc.” - Gregory Galant, the Shorty Awards co-founder. “A key element to the app’s success is the love of music by all age groups. Popular music, trending sounds, and to-the-camera storytelling are the bread and butter for trends on TikTok, so it’s essential to keep sound in mind. It’s what Glossy has defined as a “sonic identity.” Volume UpĪccording to TikTok, “sound is the universal language.” Whether it’s popular music, talking as a voice-over, or a funny audio clip that you want to lip-sync, it’s all there for the taking.

Like memes, your customers can take the sounds trending on TikTok and make them their own.

Today with social media, consumers have become creators-especially on TikTok- where it’s easy to remix, lip-sync, create a dance trend, ultimately make sounds even more viral or catchy. What’s better than a branded earworm to get costumers to think about you? Music, sounds, and jingles have been a part of advertising campaigns and company branding for a long time.
